Fishing Gear › Berkley › Lure

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extr... Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive the natural formula out fishes live bait in head to head field... more

From avid anglers to weekend warriors we all share the same goal – catch eve... From avid anglers to weekend warriors we all share the same goal – catch everything. From your rod and lure right down to your line use the right gear to get the job done and maximize every day out on the water. Berkley® x9 Braid is a conventional... more

From avid anglers to weekend warriors we all share the same goal – catch eve... From avid anglers to weekend warriors we all share the same goal – catch everything. From your rod and lure right down to your line use the right gear to get the job done and maximize every day out on the water. Berkley® x9 Braid is a conventional... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

From avid anglers to weekend warriors we all share the same goal – catch eve... From avid anglers to weekend warriors we all share the same goal – catch everything. From your rod and lure right down to your line use the right gear to get the job done and maximize every day out on the water. This heavy duty fishing line takes our... more

The one tournament anglers have been asking for! This popular shape is sure to... The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can’t resist. more

Berkley PowerBait Power Nymph Length: 1 12 Per Pack Berkley PowerBait makes no... Berkley PowerBait Power Nymph Length: 1 12 Per Pack Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Fish with a lure designed by pros and tournament tested to Catch More Fish wit... Fish with a lure designed by pros and tournament tested to Catch More Fish with the Berkley Flicker Shad. This fishing bait features a unique body design and weight transfer for bullet-like casts. With a size profile and dive depth to imitate real... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more

The one tournament anglers have been asking for! This popular shape is sure to... The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can’t resist. more

Berkley Flicker Minnows are pro designed and tournament proven. Using the same... Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design in... more

Berkley Fusion19 hooks are targeted to everyone from the novice to the avid an... Berkley Fusion19 hooks are targeted to everyone from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. Each front of every package provides bait recommendations. more

From avid anglers to weekend warriors we all share the same goal – catch eve... From avid anglers to weekend warriors we all share the same goal – catch everything. From your rod and lure right down to your line use the right gear to get the job done and maximize every day out on the water. This heavy duty fishing line takes our... more

The one tournament anglers have been asking for! This popular shape is sure to... The one tournament anglers have been asking for! This popular shape is sure to be the go-to bait for big bass in the summertime. Has a constantly flickering tail the lunkers just can’t resist. more

Berkley Fusion19 hooks are targeted to everyone from the novice to the avid an... Berkley Fusion19 hooks are targeted to everyone from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot presentations and can also be used for other applications. Each front of every package provides soft-bait... more

Gulp! Alive! baits offer the best alternative to live bait ever produced. Sinc... Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don t have... more

Berkley PowerBait makes novice anglers good and good anglers great! Berkley sc... Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer... more